Hamoud Boualem

Hamoud Boualem logoNo Algerian in the world ignores this authentic and much loved Algerian brand of fizzy drinks, limonades and sirups. It is commonly referred to as El Guezouz (Algerian version of the French word ‘gazeuse’). Hamoud Boualem (حمود بوعلام) is a well-known and loved family-owned business. The first factory was established in 1878 in ex-Belcourt now known as Belouizdad (Algiers) by Youssef Hammoud. In 1889, the limonade Hamoud was  presented in the Universal Exhibition (Exposition Universelle 1889) in Paris, where it won the prize for the best drink. It was in the same event that a preliminary prototype of la Tour Effeil was displayed. The brand Hamoud went on to win many more gold medals in various exhibitions (as many as 20 according to some accounts). Continue reading